Human beings are risk averse. This is evident in corporate goal setting and in everyday language. People like to under promise and overdeliver. Chances are your sales team is playing it safe, and it’s limiting your growth.
Making commitments that one doesn’t know for certain will be successful can be uncomfortable for anyone, especially those in business and sales. Their reputation, bonuses and advancement are all at risk. When evaluating the short-term risks, people often miss the bigger picture of what the risk could deliver in building wealth, reputation or future success.
What could be possible for your sales team if they set bold goals for the year ahead and were playing big instead of playing safe? Read the full featured article to learn more on the three ways to start building a culture where people play big and take risks.