Fast Forward Coach Ida



Ida is a seasoned marketing professional and facilitator with the Fast Forward Group. She brings a depth of experience to coach leaders to achieve their full potential in work and life. She helps clients envision extraordinary success and set out a plan to get there. Her rigorous and empathetic approach helps people achieve more than they ever believed possible.

Ida possesses more than 20 years of experience in consulting, brand management, and multicultural marketing.  She worked at Procter & Gamble (P&G) where among other things she led their Multicultural Center of Expertise, training and enabling business units, setting forth the company’s multicultural strategy and managing creative advertising agency relationships. Ida is known for providing solutions that deliver value amongst the brands and companies that she works with but also for creating deep and meaningful relationships with those she works with.

Ida is an engaging and experienced facilitator and speaker, working in both Spanish and English.  She has given talks across the US about a variety of topics. In whatever she does, she adds her Puerto Rican flair and experiences as a mother of two to help clients understand and connect with the topics at hand.

Ida holds a B.A. from the University of Puerto Rico and an M.B.A. from the University of Wisconsin at Madison.